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London Bay’s Selection Studio helps homeowners customize spaces

by Kathy Gulvas
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A leading homebuilder and developer in the Southwest Florida luxury custom home market for nearly three decades, London Bay Homes’ Selection Studio showcases the latest design trends in the building industry.

“Every room of the Selection Studio has been designed to reinforce London Bay Homes’ brand promise of Private Label Living, and ensure that each home is a personal expression of the homeowners’ unique tastes,” said Mark Wilson, president and CEO of London Bay Homes. “Clients experience a personalized approach the moment they enter the Selection Studio. They connect with our award-winning team of designers and experts, who offer a true design-build method to ensure a smooth and enjoyable process.”

The 3,500-square-foot studio offers intimate vignette spaces with varied designs featuring state-of-the-art finishing selections to help foster homeowners’ imagination and creativity for new home designs.

“The Selection Studio has all of the elements needed to build a home – from flooring and cabinets to countertops and appliances,” said Selection Studio Manager, Alena Birger. “Rather than selecting from a catalog or online, the studio allows homeowners to touch, feel and experience the lifestyle they desire for their custom home.”

Featuring an open floor plan design, the Selection Studio immediately welcomes guests to the hospitality bar, where they can grab a glass of wine before strolling into the reception lounge and kitchen. Additional spaces include a home office, flooring, cabinet and outdoor living studios, a planning room, millwork gallery, and master suite and bathrooms.

“We designed the space to showcase a multitude of living scenarios and selections to spark imagination,” said Birger. “Whether it’s an exotic stone and mother-of-pearl backsplash or a feature wall made out of wood mosaic tile and sculptural 3D elements, the showrooms prompt homeowners to think outside the box and create a truly individualized experience.”

The hospitality bar helps homeowners envision the possibilities for hosting parties amidst industrial-glam designs with background elements including a snowfall-hued granite countertop, peacock-themed handmade stained-glass and mirror backsplash and floor-to-ceiling stone feature wall. The reception lounge highlights a different look with its clean-lined furnishings, Feng Shui elements and limestone sidewall.

Those spaces lead into a loft-style chef’s dream kitchen that serves as the focal point of the Selection Studio. Demonstrating a contemporary design aesthetic, the fully equipped kitchen showcases possibilities for cooking up that just-mastered osso buco dish amongst beautiful cabinetry and an oversized 11-foot Pompei quartz cascading waterfall island – perfect for quaint candlelight meals.

The studio’s home office gives imagination to work-from-home settings with a tranquil coastal design with custom finishes and furniture by Omega, and detailed wood flooring that mimics the dome-shaped wood ceiling. Bi-parting glass doors add privacy for client discussion and planning.

The master suite lets homeowners envision what it would be like taking in a spa-like luxury retreat with all-white marble walls, a marble and mother-of-pearl laser cut mosaic glass tile feature wall set behind a Kohler soaking tub, and white-ice Carrera tile flooring. The space also has a contemporary multilight pendant overhead fixture and built-in storage alcoves with warm lighting.

Taking a fresh approach to the traditional, the flooring studio showcases outside the box designs possible in new homes, such as a wood flooring installed on the ceiling in a diamond pattern – also repeated on the floor.

The studio also allows homeowners to select materials for custom bathroom spaces, tile flooring, and ceiling treatments.

The Selection Studio is staffed with a team of professionals to answer questions and work with clients to create custom designs reflecting the homeowners’ individual tastes.

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